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The Gentry Agency founded in 1996 on the principle that deserving clients needed excellent public relations services that would make a difference in their business.  


The Gentry Agency excels in consumer public relations, in inspiring the public to purchase or view something in the way that our clients would prefer them to see the company, issue, or product. Our hard-won relationships with the media ensure our clients the best visibility on both local and national levels, and our expertise with our clients’ businesses have resulted in everything from record sales to diffused potential crises to the sale of the company to the right investor for the right price.  


The Gentry Agency has many long-time, satisfied clients on its roster who have recommended our agency to their friends and colleagues.  

As an award-winning, boutique public relations firm based in Dallas, Texas, The Gentry Agency only takes on clients that excite its senior-level practitioners in areas where we believe we can make the most significant difference.


Leadership is not about a title or a designation. It's about impact, influence and inspiration. Impact involves getting results; influence is about spreading the passion you have for your work.

Suzanne Gentry Flodin

Suzanne is an experienced communications professional, specializing in publicity, media relations and special events. Suzanne understands the power of public relations and will work with your company to design, develop and implement PR strategies to communicate your messages.


Suzanne is a results-oriented public relations professional with more than 20 years of experience working with clients large and small including: Toyota, Lexus, OLAY, Jean-Philippe Salon, Uncle Julio’s, Tiff’s Treats, Nine-Eighteen Jewelry Boutique, The Shops at Legacy, Watters Creek, Southlake Town Square, 7-11, Pappas Bros. Steakhouse, and United Way Metropolitan Dallas, to name a few.


In addition, she served as a public relations consultant for HARPO during the Texas Cattlemen vs. Oprah Winfrey trial in Amarillo Texas, working with local, national, and international press.  Suzanne also brings her professional expertise to her pro bono projects, which have included her church’s innovative fundraising initiative, “” for Springcreek Church in Garland.  Additionally, Suzanne has also supported World Vision: Africa and AIDS Experience with public relations assistance.  

Suzanne has facilitated the placement of thousands of stories in print, internet, radio and television including Washington Post, Dow Jones Newswires, Wall Street Journal, ESPN, Entrepreneur, The Today Show, The Food Network, Glamour, InStyle, Southwest Spirit,, CNN Traveler, CBS This Morning, ABC National Radio, The Dallas Morning News, D Magazine, Good Day SA, Good Morning Texas, KTCK, and many, many more.


Suzanne’s innovative approach to public relations is non-traditional at times, yet very effective and results-based. Her philosophy is based on the extensive training and experience that she received during the first several years of her career working in the entertainment and sports community with high-profile accounts including: Ringling Bros. Circus, Disney Pictures, Olympic Torch Run, Tour of World Figure Skating Champions and even the famed “Real Cowboys Drink Coke” campaign featuring Troy Aikman and Emmitt Smith.

Suzanne's philosophy is to provide the highest level of service to the media, fulfilling their needs in a timely and professional manner, following through on their requests, and in the process, building strong relationships with media contacts. This level of responsiveness ensures your company will not miss out on important opportunities for coverage.


With a strong commitment to bettering her community, Suzanne is involved in several initiatives, locally and internationally, that aim to lift up those around her. A proud military wife, she supports several organizations that benefit veterans.  Suzanne also serves as a board member for the Moss Haven Farm, a community farm run by volunteers and schoolchildren that has donated more than 8,000 pounds of food to weekend family programs, has produced chickens that have won “Best in Show” at the Texas State Fair and has been recognized by First Lady Michelle Obama.  As a board member of the Moss Haven Elementary PTA, she has supported myriad educational efforts for the local public school and, as co-chair of its annual charity fundraising auction, raised a record $280,000 to support educational programming and teachers.  Additionally, she is a member and volunteer of Springcreek Church in Garland and is committed to raising money and awareness for the church’s sister community in Katito, Kenya, where she sponsors two local children.


Suzanne loves to travel the world with her husband, Doug, a Navy veteran and commercial pilot, and relishes being a mom to her 12-year-old son, Riley. 

Passions and Interests
  • Serving those in need.

  • Supporting the Dallas Cowboys.

  • Finding new avenues of communications for her clients.

Rachel Hedstrom

Rachel Hedstrom is a public relations and marketing communications professional with 20 years’ experience in moving the needle on public perception of her clients’ businesses and messages. Her strengths include effective brand representation via written and verbal communication to key audiences, from internal, employee groups to external stakeholders and consumers, via the media, strategic web communication, speaking circuits, and more.  

Rachel began her career in Washington, D.C., serving long-term Congressman Ralph M. Hall’s North Texas constituency.  She was recruited by a Dallas-based public relations agency to work with national-level brands in the energy, automotive, real estate, B2B and retail industries.  


Rachel’s corporate and not-for-profit experience was honed in healthcare, in her role as the media relations manager at Children’s Medical Center in Dallas.  Her focus on consumer and industry awareness of the hospital’s brand via effective media relations took the program from less than $25 million in earned media coverage to almost $100 million a year.  Her non-profit and healthcare experience has been called upon by hospitals across Texas, the American Lung Association, and the National Association of Children’s Hospitals and Related Institutions, the children’s hospitals’ national lobbying and membership group.


Hedstrom serves as past president of the Public Relations Society of America, Dallas Chapter, and is accredited in public relations (APR) through a stringent qualification process. A licensed pilot and race car driver, Hedstrom also has served in the Civil Air Patrol, a volunteer auxiliary of the U.S. Air Force that performs important search and rescue operations on a local and state level, and regularly draws upon that background in crisis communications to benefit her clients. She is a grateful American and proud Texan who volunteers to honor our country’s heroes through the Honor Flight Network, the VA, and other veteran organizations. Rachel is also known as Mrs. Texas International 2012, a title she uses to promote her cause of honoring veterans by working with many veterans’ organizations. Rachel and her husband, Eric, are bossed around at home by their sheltie, Gretchen.

Passions and Interests
  • Supporting veterans

  • Formula One

  • Serving as the in-house grammar guru

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